So to make sure that other parties aren't using the marks in an infringing type way. I think Taco John’s was put in a little bit of a catch-22 because as a trademark owner, it is incumbent on Taco John’s to enforce its trademark if it wants to maintain those rights. What's your initial take on the situation between Taco Bell and Taco John's? She specializes in various aspects of patent and trademark counseling, prosecution, and enforcement.

But what are the real legal ramifications? To learn more, QSR recently spoke with Elizabeth Baio, a partner at global law firm Nixon Peabody. If ‘living más’ means filling the pockets of Taco Bell’s army of lawyers, we’re not interested.'īoth chains have seemingly benefited from the publicity. Taco John's CEO Jim Creel said in a statement that 'W hen a big, bad bully threatens to take away the mark our forefathers originated so many decades ago, well, that just rings hollow to us. In response, Taco John's doubled down on 'Taco Tuesday,' which it has owned since 1989 in all states except for New Jersey, where it's controlled by Gregory's Restaurant & Bar. The Mexican chain even filed a petition and enlisted the help of LeBron James, who once tried to trademark the phrase himself. Taco Bell made headlines in May when it let the world know it wasn't going to stand for Taco John's keeping ownership of the 'Taco Tuesday' trademark.

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